As usual, Dave Winer has good insight into some computer industry issues.
These days I hear a lot from Microsoft asking what will it take to get us to invest in them. The answer has become clear — put some of your skin in the game. Implement our protocols and formats in your software, instead of trying to convince us to implement yours in ours. Been there, done that, lost, again and again. No more of that. Make sure that when you screw up, and you will, that you lose, not us. Then we can talk.
Exactly! Become a good net citizen, and then we can talk. No more proprietary protocols. No more
embrace and extend (that is, destroy).