Weary of spyware, tired of virus attacks, a nation turns its lonely eyes to … Apple?
We’re living, right now, in Apple’s world, a time and place in which the normal rules of commerce no longer seem to apply to the once much-beaten-down firm. Contrary to all expectations, the company has seen a string of huge hits in the past few years. The iPod is bigger than Jesus. Apple is literally selling these things faster than it can make them. Now, for the first time in almost two decades, there’s a good — great — feeling attached to the Apple brand, a haze of optimism that is unlike the sensation we feel for all but the most cherished of consumer tech brands.
Could this be the beginning of Apple becoming what it used to be? Remember way back in the stone age of computing when Apple was **THE** computer to own, only to become the *betamax* of the home computer market? Well, maybe now there’s a chance that they’ll end up getting back that crown. Stay tuned.